We are a specialised UK immigration law firm.
We have been asked many times about our USP that means unique selling points. we hadn’t thought much about USP before being asked, because we hadn’t really thought about selling our services to clients. We always thought as to why our client should buy our services, so the correct term should not be USP but rather UBP that means Unique Buying Points.
To answer the question about our UBP, we evaluated our client reviews so we could understand how our clients saw us.
These reviews were left at the independent review collecting website Trustpilot.
As of today, we have more than 300 client reviews and counting. We looked at these reviews to see what our clients thought, made us unique and differentiated us from other firms.
The result is 11 Unique Buying Points for A Y & J Solicitors according to our clients.
The first one that stands out in nearly all reviews is professional. Clients consistently state that we are professional, as well as efficient, helpful, and approachable. These are the top four UBPs. The next four are friendly, reassuring, expert and honest.
Other qualities that were repeated in the reviews are great customer service, reliable and do whatever it takes.
So, whether you call them USPs or UBPs, these are the points our clients list when they talk about A Y & J Solicitors.
Many of our clients are professionals and highly educated. But sometimes the circumstances that bring them to us leave them stressed, confused, and unable to think clearly about their situation. We are honoured to step into this difficult time in their lives and direct them to the right information and documentation that allows us to prepare a successful case.
We do whatever it takes to legally and swiftly to get the job done for each client. We are proud of what we do, and the opportunity to make lives better every single day.
If you require legal assistance with your UK Immigration matter, please get in touch with us. Our contact details are at the bottom of this video. We’re happy to help. Thank you.
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As the winners of the Relocate Award 2018 for Immigration Team of the Year, A Y & J Solicitors have…
"I am extremely grateful for the exceptional support I received from AY&J solicitors throughout the entire visa application process. From the initial consultation to the final submission, the team was professional, knowledgeable, and always available to answer my questions. A special thanks to Purvaja, whose guidance and attention to detail were invaluable at every stage. She made sure all the necessary paperwork was in order, explained each step clearly, and was a constant source of reassurance. I truly felt supported, and I couldn’t have asked for a smoother process. I highly recommend this solicitor group to anyone needing visa assistance."
"I had an incredible experience with AYJ Solicitors while applying for my UK visa reconsideration. After my initial refusal, I was unsure of my next steps, but Sunny Sandhu and his team guided me through every detail of the process with professionalism and expertise. They were extremely helpful, responsive, and knowledgeable, ensuring that my case was presented in the best possible way. Thanks to their dedication and support, my visa was successfully approved, and I have now been granted a 2-year visit visa! The process was smooth, stress-free, and well-handled from start to finish. I highly recommend AYJ Solicitors to anyone needing legal assistance for visas or immigration matters. They truly care about their clients and deliver outstanding results! Thank you again for everything!"
"Elaha is really amazing person. I applied for a visa with her and she was so kind and wonderful."
"We worked with Ms. Ikra Ahmed from AY&J and we cannot recommend her enough! Apart from the initial meeting, we communicated with Ms. Ahmed via emails, phone, and texting whenever needed. Ms. Ahmed was always happy to address our questions and concerns, and she always done so with an assertive, confident, respectful, and positive attitude. She is also very precise and she had us tweak small details in our application/documentation which we believe is the reason why we got the positive outcome so easily and smoothly. Ms. Ahmed is very attentive, organised, and well structured, which we believe is the reason why dealing with her was so smooth and easy. Again - could not recommend her enough! Of course, we must acknowledge Ms. Diana Elena Todirica for her strategic advice, and her appointment of Ms. Ahmed to work closely with us. Thank you AY&J!"
"Excellent service! I was very impressed with the professionalism and helpfulness of your team. Highly recommended."
"I had very good experience with A Y & J solicitos for my T2 sponsor licence application. They made the difficult job looked very simple and made sure everything was done correctly. I recommend them if you want to be in safer hands."
